Versatile Video Coding (VVC) or ITU-T H.266 coding standard has developed as a successor to HEVC standard providing high compression efficiency and reducing the bit rate for coding purposes. Higher resolutions and superior visual performances are supported by this codec.

Declared Patent Pools

• VVC (Versatile Video Coding) offers excellent compression efficiency with reduced bit rate.
• Numerous assignees/inventors have filed patents related to VVC technology.
• Many companies are developing or working on VVC, resulting in a vast patent portfolio.
• This has led to various collaborations among major companies like LG, Qualcomm, NEC, etc.
• These collaborations have formed patent pools to license VVC-related technologies.
• Prominent VVC patent pools include:
  • Access Advance Patent Pool
  • VIA Licensing Patent Pool
• JVCKENWOOD is the leading contributor to the Access Advance VVC patent pool.
  • Accounts for approximately 17% of the total declared patents.
• Other significant contributors to the Access Advance VVC patent pool include:
  • Sun Patent
  • DLLC
  • HFI
  • NEC
  • ETRI
  • General Electric
  • SK Telecom
  • Panasonic
  • ByteDance
  • Toshiba

Main Players in VVC related patents

• Tencent contributes approximately 6.64% of all granted VVC-only patent families.
• Huawei contributes approximately 6.47% of all granted VVC-only patent families.
• Qualcomm contributes approximately 5.93% of all granted VVC-only patent families.
• LG Electronics contributes approximately 5.68% of all granted VVC-only patent families.
• In March 2025, Huawei announced its intention to join the VIA Licensing Alliance’s HEVC/VVC patent pool as both a Licensor & Licensee.

Licensor Market across Geographies

China tops the VVC patent contribution as Tencent and Huawei being major contributors followed by US, South Korea, Japan and Europe.

Way Forward

VVC is emerging as a key video compression standard, offering high efficiency and support for advanced resolutions. Major companies like JVCKENWOOD, Tencent, Huawei, Qualcomm, and LG are driving innovation, supported by patent pools such as Access Advance and VIA Licensing. With China leading in patent contributions and increasing global collaboration, VVC is set to become the standard for next-gen video technologies.

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