Women's sleep and weight management
Objective:
The objective of the study was to explore the ingredients/technologies that could have a positive impact on Women's sleep and weight management.
Background:
Overweight and obesity is prevalent among women of reproductive age (25-34 years) with 42% having a body mass index (BMI) > 25 kg/m2. Having children is associated with maternal weight gain, particularly in the long term. Fifty to eighty percent of women retain 1.4-5 kg up to 12 months postpartum, with 20%-50% retaining 5 kg or more. Weight gain increases the risk of developing diabetes and heart disease. There are evidence suggesting that post-partum weight retention is an issue for the general health status of the woman as well as for future pregnancies and breastfeeding outcomes. Accordingly, there is a need for supplements that can assist mothers in weight loss during extended, but partial lactation and/or when lactation stops. Food is typically the primary source of obtaining the necessary nutrients; however, the majority of people do not eat foods that consistently provide the necessary daily requirements of vitamins and minerals. Thus, vitamin and mineral nutritional supplementation has become a recognized method of meeting accepted medical and health standards.
What we did
After carefully considering the scope of the project, the scope was defined by answering the following:
- What ingredients are being used as nutritional supplements for promoting a positive impact on women’s weight management and sleep?
- What primary and secondary benefits are provided by the use of nutritional ingredients?
- What are the properties of the ingredients/products such as clean label, and solubility?
- Which key formulation ingredients are prominently based on various parameter ranking frameworks? Which key processing technologies are prominently based on various parameter ranking frameworks?
- Who needs vitamins and supplements? Who is utilizing nutritional supplements in the majority?
- Who needs vitamins and supplements? Who is utilizing nutritional supplements in the majority?
- What are the white space/ technology gaps observed?
Market Player Assessment
- Which key players are working in the domain? What are the key academics/universities working in the domain of nutritional supplements for women’s sleep and weight management?
- What marketed products are available and their nutritional formulation and their processing technologies?
- What are the market success stories?
Project Timeline: The project was executed and delivered in 8 business weeks, with multiple interim discussions.
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