About the service
The process of competitive intelligence is a meticulous journey that involves the systematic collection of a wide array of data points, followed by a nuanced extraction of strategic insights. This comprehensive analysis delves deeply into various aspects related to competitors, encompassing not only their sales figures and market strategies but also crucial elements like their market share and, significantly, their patent-related activities. By integrating thorough patent analysis into this framework, we gain unique and valuable insights into the positions of competitors, their directions in research and development, as well as potential collaborative ventures. These insights serve as a critical foundation for making well-informed and effective strategic decisions, ensuring a proactive and sustainable approach to business growth and development.
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Effectual Services
Effectual Services is dedicated to providing a holistic approach to competitive intelligence, recognizing the pivotal role that patent analysis plays within the broader scope of the business landscape. Through a methodical and rigorous process of data collection, we derive key strategic insights that empower our clients to make informed and strategic decisions. Our seasoned team of search experts, equipped with a wealth of experience and expertise, is committed to delivering tailored and customized solutions to meet the unique needs of our clients. With a focus on staying ahead of market trends and industry developments, Effectual Services provides dynamic reports and sophisticated monitoring tools, enabling our clients to maintain a competitive edge and foster a culture of innovation and progress.
Methodology
At Effectual, our competitive intelligence service is grounded in a meticulous and comprehensive methodology designed to identify, assess, and recommend cutting-edge insights tailored to your specific needs. Our approach encompasses the following key stages :
Identifying Competitors
We employ patent, non-patent literature, and product searches, leveraging advanced tools. This exhaustive search ensures that we leave no stone unturned in identifying established and up-coming competitors.
Keyword-based searching
Class-based searching, including IPC/USC/CPC classifications
Assignee and inventor-based searching
For patents, we harness databases like Orbit (from Questel, covering ~100 jurisdictions)., Derwent Innovation (covering ~100 jurisdictions worldwide), Google Patent, and Espacenet.
Non-patent literature searches cover pertinent databases such as ScienceDirect, PubChem, Pubmed, CiteseerX, Google, and Google Scholar etc. to retrieve relevant prior art.
Others sources can include market research reports, industry publications, financial data, customer feedback, and, importantly, publicly available data on competitors.
We perform a comprehensive search on patent, non-patent databases, and other sources
Our search strategies encompass :
We maintain a dynamic approach to ensure the list remains accurate and up-to-date with the evolving competitive landscape.
Identification of Competitors R&D Activities
Based on Patents, non-patent scientific literatures, market researches and products analysis, we will identify the Competitors activities in the defined time frame. This will include –
List of publications (including patents/patent applications and other technical publications) of Competitors.
List of new products/ pack launches.
Market Updates including latest market news, business updates, recent awards/nominations, partnerships, M&A, upcoming events etc.
This step will be done for a particular category.
Comparative Analysis
A comparative analysis of competitor activities will be made with the Client’s products or services in the selected category. This will include :
Comparative analysis of publications, new products/ pack launches, & market updates (identified in previous step) that are related to Client’s portfolio.
This step will help in identification of where the competitors are looking to develop competitive advantage over our Client.
Key Insights & Trends
We will provide key insights & trends for competitor activities in the respective categories. This will include key insights & trends for :
- List of publications of Competitors
- List of new products/ pack launches
- Market Updates
Key insights will include information relating to providing a solution to a problem or novel process related research or novel technologies.
Reporting and Presentation
We will provide key insights & trends for competitor activities in the respective categories. This will include key insights & trends for :
- Comprehensive Reporting : An Excel based report will be shared that will provide a list of latest patent & non-patent filing, product launches, press releases, business updates, market news, major partnerships and M&A, contract manufacturers etc.
- Visual Representation : A Powerpoint presentation will be shared showcasing various information from the patent and non-patent scientific literature, product launches, press releases, business updates, market news, major partnerships and M&A, contract manufacturers etc.
At Effectual, our approach to Competitive Intelligence is more than a procedure; it's a customized strategic guide designed to equip your organization with the necessary knowledge and perspectives for making well-informed and progressive decisions in the dynamic realm of technological advancement.
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"Elevate Your Business with Effectual competitive intelligence Service !"
Discover the power of innovation with Effectual Services, where expertise meets results. With a track record of over [150+] successful competitive intelligence projects and counting, we have consistently empowered businesses to thrive in competitive landscapes.
Don't miss the chance to harness our proven expertise. Join our satisfied clients. Today, you can tap into our knowledge and experience to drive your business to new heights.
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