The beauty industry is changing, and vegan skincare & makeup are leading the way. Clean, cruelty-free, and high-performance products are shaping the future of beauty.

The Market Outlook
The vegan cosmetics market is growing rapidly. According to recent reports:
CAGR: Expected to grow at 6–7% from 2024 to 2030.
Market Size: Estimated to surpass $25 billion by the end of the decade.
Drivers: Rising consumer awareness, demand for cruelty-free products, and regulatory shifts favoring clean beauty.
 

Why consumers love it

• Ethical sourcing & cruelty-free appeal
• Clean, skin-friendly formulations
• Sustainable & eco-friendly approach

Challenges in the industry

• High production costs compared to conventional cosmetics
• Consumer skepticism about efficacy vs. traditional products
• Limited availability of advanced plant-based alternatives.

Startup and Innovation

• A disruptive start-up, The Lip Bar, is making waves in the beauty industry with its latest vegan skincare & makeup range a fusion of clean beauty, sustainability, and high performance! Founded by Melissa Butler, this brand defied the odds (even after being rejected on Shark Tank) to become the largest Black-owned makeup brand at Target. With plant-based, cruelty-free formulations that cater to diverse skin tones, The Lip Bar is setting new standards for ethical beauty
• The Outset Co-founded in 2020 which providing vegan collagen serum product. The Outset aslo focuses on clean, cruelty-free, and accessible skincare solutions.
• Gen See is the UK startup founded in 2021 offers vegan beauty products that cater to a diverse range of skin tones and types

As the demand for vegan beauty surges, brands like The Lip Bar that innovate while maintaining transparency & quality will shape the future of this space.

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