The pet probiotic supplements market is thriving, fueled by rising pet ownership and growing awareness of pet wellness. Probiotic chews, in particular, are gaining traction due to their convenience, palatability, and proven gut health benefits.

Market Growth

The global pet probiotic supplements market, valued at $1.2B in 2023, is projected to reach $2.8B by 2032, growing at a CAGR of 10.2%. The dog probiotic segment alone is set to expand from $296M in 2024 to $437M by 2031 at 5.8% CAGR.

Why Pet Owners Are Choosing Probiotic Chews

• Digestive Health – Helps with digestion & nutrient absorption
• Immune Boosting – Supports gut microbiome & immunity
• Convenience – Chewable format makes daily supplementation easy

Industry Challenges

• Regulatory Gaps – Lack of uniform standards affects product quality & trust
• Stability Issues – Ensuring live probiotic viability in chews remains a challenge

What Pet Owners Expect

• Efficacy & Transparency – Clearly labeled probiotic strains & scientifically backed benefits
• Taste & Convenience – Palatable, easy-to-administer chews for fuss-free supplementation

Start-ups Driving Innovation

• Nom (USA): Research-backed probiotic chews for digestive health
• Bernie’s Perfect Poop (USA): Combines probiotics, prebiotics & enzymes for gut support
• Zesty Paws (USA): Infuses probiotics with pumpkin & digestive enzymes for added benefits

As pet health trends continue to evolve, probiotic chews are set to become a staple in pet wellness routines. Are you exploring gut health solutions for your pet?

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